About Us > Our Approach
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Our ApproachThere's an old advertising saying. "It's not creative unless it sells !"
If your website is not generating the results you need, it's not doing it's job.Websites are powerful sales and marketing tools that have the ability to significantly impact your business. At E-Vertex ltd we live and breath this. Everything we do is aimed towards generating results for our clients. Our approach is simple yet effective. There are 2 fundamental criteria that determine the success of website.
Visitors are as critical to a website as customers are to a retail store. Without customers there is no real chance of making a sale. Similarly if that retail store had lots of customers but no sales staff in there to help or answer queries or even gently persuade sales chances are their sales results would not be anything to write homw about ! Understanding the above 2 areas is critical to delivering a robust online solution.At E-Vertex we approach any website project in a 4 stage programme. The programme is designed to infuse tremendous value to our clients. For example even before we start building a single block we have put together a 32 page online business plan for our clients. This plan is not a door stop either ! Its a comprehensive and detailed road map we develop in conjunction with you. We will gently take you down the road of online success. We will help you identify and tap in on the key success metrics in your industry category. We will help you identify and compete with strong competitors in your industry. We will help you identify and tap in on keywords that may be critical to your search results on google or other search engines. We will help you brief us on your design requirements and then facilitate our award winning design team towards building you a fantastic and effective new website. We will train you to recognise online success metrics and provide you with some amazing measurement tools !The fact remains that no matter how good or bad a website is, if you cannot measure the results of it, you basically cannot mange it ! Therefore measurement tools are not only a must but also an immensely empowering factor towards getting significant results online. The ability to measure will allow you to see things that you normally would not. For example there is a tool in our websites that allows you to see entry and exit pages. This means you can now see where people are entering your website from and where they tend to leave from. Now, if you find that a significant number of people are leaving straight away from your home page, it would set off warning bells ! This will now force you to better assess your home page and study its relevancy to the target audience. Something you might not have done had you not have had access to this tool. I will be very happy to talk you through in more detail about our key processes. Contact us by Clicking here or Call us NOW Toll Free on 0800 646474 to make a HUGE difference ! |